Headline: Explain What the Course Does
Subheadline: Unpack what you just said above, more specificically
What Objection Might a Potential Student Have?
Raise that objection but answer it positively. I call this an “objection handle” because you’re handling the objection.
Example Objection – “My dad just doesn’t talk to me, so this course isn’t going to help”
Positive statement – “Your dad is in the in the midst of a tough life transition, and silence can mean he’s actually feeling really vulnerable. Let’s help you show up as someone he can confide in though evidence based communication… etc. etc.”
Objection #2
Do the same as above.
Objection #3
Do the same as above.
Reviews
Great Reminders!
Amanda Harding
Tami is an Excellent Speaker. She is clear and organized and had important information to share.
Angelica Aguaryo
Second Call to Action
FAQs
Speak to any questions / features / etc. that need to be addressed here.
Who is the class for?
Adults caring for older loved ones, or professionals supporting senior life or housing transitions.
What format is it?
Live 1-hour zoom course conveniently timed to fit into your day.
What will I get?
- 1 hour of live instruction from a seasoned Motivational Interviewing expert.
- Q&A session to get your questions answered.
- A set of ready-to-use conversation companion scripts, drawn from evidence-based Motivational Interviewing. These aren’t rigid formulas—they’re collaborative, flexible responses designed for the real things you hear from older adults every day.
- 2–3 practical scripts for responding to common statements seniors make when facing change.
- 2–3 reflective statement scripts to help you gently move conversations forward, even when they feel stuck.
Final Call to Action – Headline
Subheadline.
Founders Note:
a. Put yourself in your potential student’s shows.
b. Explain their problem very briefly
c. Take ownership of it with a statement like – “this is why I offer…”
d. Paint the picture of their success/ the light at the end of the tunnel.
